How to launch an new agency the right way, with Brandon Birkmayer

Brandon Birkmayer is pretty new to building his own agency business and his personal brand but he’s charging really hard and a great role model for just getting it done. He’s worked in agencies on some really big accounts and in this episode he takes me through how he’s finally going it alone.

About Brandon

Brandon Birkmeyer is a seasoned marketing strategist, an up-and-coming writer, author, speaker, podcaster, and business coach who works with entrepreneurs and small business owners to help them build brands that matter and businesses that thrive.

Brandon has advised and directed brand strategy for top FORTUNE 100 companies including Walmart, Apple, Wells Fargo, and Coca-Cola. In 2018, he launched Brandon Brands, a marketing consulting firm based in Los Angeles, California. He also produces and hosts a branding and marketing show called "Brands On Brands On Brands" which relaunched last week as a "new and noteworthy" business and marketing podcast on iTunes.

Links and mentions :

Thanks for listening!

Thanks for listening to this podcast. It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes. Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.

Automated Transcription

Hi there, and welcome back to gravity, the digital marketing entrepreneurs podcast. I'm Bob Gentle. And every week I'm joined by creators, consultants and practitioners who share what makes their business work. Whether you're running your own business or you're just thinking of stepping out on your own, for the first time, you're in the right place. If you're new to the show, then welcome along. Just take a second right now to subscribe, and your podcast player and that way you don't miss new weekly episodes, and you can dig into some older ones when you're done with this one.

This week, we meet Brandon Burke Meyer Brian's pretty new to building his own agency and his personal brand. But he is charging really hard and is a great role model for just getting it done. So welcome along and let's meet Brandon

This week, I'm delighted to welcome Brandon Burke Meyer from Brandon brands to the podcast. Brandon, welcome to the show. You maybe just want to start by telling us a little bit about who you are, where you are and the kind of work you do. Yeah, of course, thanks for having me. First off, I appreciate just meeting new people. And I hope your audience tries to get to know me a little bit better themselves after this. I love it when people reach out and connect and that that human touch is always important to me. Myself, I like to call myself a personal marketing coach. I've been working with businesses big and small. Since I got out of college. Essentially, I got right into advertising. And so I help businesses figure out how to build their brand, how to do their marketing the right way, and how to build better relationships with customers. And I also host a podcast called brands on brands on brands, where I share educational information on how to do that kind of stuff as well. Available in all good podcast stores.

You to find yourself there as a personal

Marketing coach, and in my head that that sort of automatically indicates you're working with business owners is that typically the case? It is it is my background was working with big companies, you know, fortune 100 companies that needed, you know, big massive marketing programs. And as of February of 2018, I went off on my own and started looking for entrepreneurs and smaller business owners to work with, to figure out how to translate some of those strategies to help businesses that are, you know, getting off the ground or that are a few years in that need to help kind of in a different way that need to figure out how to go from just being a business to becoming a brand that resonate with customers. And what kind of businesses are you typically working with? That's a great question it because I'm, again, that's in February, so last year, so it's just getting started. But right now the people that tend to resonate with me, happened to usually be

either in the UK, they have a one or two person shop or three person shop like a lot of service businesses, you know, accountants, lawyers, or even like professional services and Home Services, people that have to represent their own business and become the face of their company that have to connect with customers, one on one, real estate agents, that kind of thing. And my history, I started working more with restaurants and things like that, because I the last three years, I was working on jack in the boxes, their media director for the ad agency that was working with them. So I had a lot of history there.

But I really loved working with the owner themselves that have the time to put that effort into the company. And when you're working with those customers, one of the things with small businesses, I think, is that to do businesses, to marketing to small business, it's really hard. You can't hire an agency and half your digital marketing or your marketing done. You've really can only do that in partnership with the business owner. And a lot of it

Time, it's as much about them and their stories as it is that sort of traditional advertising type stuff. How do you manage to get the business owner engaged in their own marketing? Because I've often found that really difficult.

Oh, man, yeah, it has been

the it's not easy working with businesses that are smaller because you tend to run into the same issues, which are that there is no time and there's not a lot of money to spare. The time when actually ends up being the biggest barrier because if you're running your own business you can attest to, you have a million things that you're trying to do all your all by yourself, because you can't afford to hire a massive staff, typically. So you're the bookkeeper. You're the operations, you're the salesman, you're the manager, CEO, cmo and marketing person. And marketing tends to be the thing that falls to the bottom of the list, even though it's the one thing that you can invest in to actually

returns on your investment, sometimes 321421521. But it's the last thing on the list. Because if you don't do it, you don't read, you don't see that your business is going out of business. Whereas if you don't open the doors and sell customers, and execute on the things that are actually happening in your business, you can see your doors closing. But marketing is that one thing that builds your business that no one has time for, no one has time to sit down and execute, but it's the one thing that will get people the more clients that they're looking for. So yeah, I run into that a lot. Actually, I run into that struggle. And then when I start to actually find someone sees the value of marketing, then getting them to find the time to just sit down with me has even been an issue where they admit Yes, this is something I'm looking for. I know it's time I've been thinking about it for a year or two and I think now's the time and I'm ready for it. Even then, finding actual time on their calendar to to learn something and then to execute it has been tough. So what I like to do

Is all sit with them and say, Okay, let's go through what your priorities are. Let's pick a couple projects right off the bat, that we know our priorities for your business. Like let's isolate one or two things because marketing can be very daunting. It can be a very intimidating process. But if we pick one or two projects, typically I can get them to realize that that's something that they can check off their list and then we can figure out who they know what they need to do, who they can get help them with, this is something they can do themselves. Is there a manager in their team that is interested in helping do a lot of the legwork? Do they need to outsource to a freelancer and bring someone in and hire for a specific task just to get this first project checked off the box for the next month or two? That's how I typically get people to work. Because they do tend to have this problem of no time. No money. I definitely hear you on that one.

I think what I really liked about what you said there is as agencies, it's very common, and I appreciate your not a traditional agency model here is more of the funnel.

Really, but we often go in, we can see all the opportunities and we try and go for everything at the same time. And it's like trying to push sort of 1015 balls uphill at once. It's just never going to work. And by isolating just those few things that can have the biggest impact today allows you to be effective much more often, I think. I totally agree. What's funny about that you mentioned the facilitator. And what I find is, I end up being that person in between when they could use an actual agency. And before they get started like that in between space tends to be where I can help them because they like the one on one consultation. They like that person who wants to get into their business a little bit that feels like they have a partner along the way that's willing to be patient with them if they're not ready to take the steps to get them moving. And then, you know, I'd like to say I've get you ready, I get you prepared to where you can take on a digital agency and give them what they need, because a lot of times too, let's be honest

digital agency for a business owner is intimidating. One, you don't know how to even find them or choose the right one because there's a million of them. Or be you don't know how to give them the information they need. And a lot of them are good at extracting that. But going into it as a business owner, as an entrepreneur, you don't know what to do first. And if you're going to be giving the right inputs, and let's be honest, there's there are a lot of the times if you give a bad input to an agency or to someone who's trying to execute a project for you, you're going to get a terrible output and it's probably your fault because you weren't educated enough to know even what to tell them. And that's what I like to help people with this. say, Okay, let's, let's figure out even if you're going to hire someone, let's figure out how you know enough that you can give them the proper direction so that you don't just build a website, you build a website that helps you execute on your goals of your business, so you don't just start running Instagram content, you build a strategy that helps you grow your platform that

Communicate with the right people figure out if you need reach first or content and actually deliver against your right, the right audience and the right people. So I like being that in between between that, like you said, facilitator between the I'm just getting ready, we're going to get going with marketing and actually working with an agency competently. I really like the way you describe that because one of the challenges I've found over the years, and you address this really head on for your clients, is if you ask an SEO guy, what's the thing I should do for my business? Or if you ask a PR company, or a web designer, or an email marketing person or a pay per click person? Okay, what should I do for my business today? They're all going to give you the same answer my thing, and also a small businesses, when you do go into an agency, you're probably not going to be a high priority. So you may well end up just with somebody that says, Yes, sir. Whatever you asked me for that's what I'll do is not necessarily the right thing.

Yeah, exactly. No, I think that's exactly right. And it's not their fault as well. You know, I don't think it's anyone's fault. I think it's just it's a daunting task. And that's why I like lean into this education piece. A lot of the content, I put out, talks about, you know, what to do with your first $3,000 a month, or what to do before you build your website, who to talk to, and what the things to think about it before you run Instagram ads. mean, it's a funny story of one of the guys I was working with, you know, I'm like, What are you spending money on? And he's like, I went down the list and one of the things was, you know, he was spending 1200 dollar a month 1200 dollars per month to get a person to build Instagram content for him. The person wasn't posting the content. They weren't coming up with a hashtag strategy. They weren't growing the list, but that's a lot of money to pay someone and they weren't even taking the photos. It wasn't even a photographer. They were literally picking the photos to place into a social media management system to schedule the thing.

And, you know, maybe add a few, like a word or a logo or a tag

which obviously a lot of digital agencies do a lot more than that. But just that he you know, just that there was this, this knowledge I you know, I have to get on Instagram I have to do that and here's someone that will do it for me. And then when you look at it, I'm like, Wow, that's a lot of money to spend when you have you know, two 300 followers that money is a way better spent, you know, a and a lot of other places but be if you're gonna if it has to go to Instagram, I'd rather you spend it on pushing ads that bring people in and reach somebody instead of, you know, getting beautiful content that reaches 200 people I'd rather it be, you know, one piece of beautiful content that reaches thousands and thousands and thousands of people with that same budget. So it's things like that and yet to your point about being that that person in between that sees you know, everyone gives their own advice like I SEO, an SEO agency is going to talk about search. Instagram person's going to give you their Instagram strategy. I've sat in the middle of my whole life. I've always

avoided being a specialist. I've had those choices, you know, as at eight ad agencies, you know, starting about 2001. So, gosh, I guess it's 18 years now. And it was, you know, the, it was in a discipline called media planning, and now it's called brand strategy and other things. But I had the choice to specialize or not, because digital is just starting to grow. And I had to decide, do I want to become a digital strategist? Or do I want to stay broader and I always chose broader and more general, which could have helped could have, you know, could have been good could have been bad. But I chose general because I love the idea of figuring out, you know, what works without bias, and being able to go in and tell people I know every client I've worked with when I was working on Walmart, or Coca Cola, or Apple or Wells Fargo every time I'm the person going in there saying, you know what, here's all the channels out there. Here's how you should look at your mix for the things that work best for your customers where they are right now. And how to spend your money and getting to do that for a small business and entrepreneur. Is is just as excited.

Because now I don't even have to I don't have this, you know, millions, millions, millions of dollars to work with. I have actually tighter, you know, budget restrictions. So I've actually really got to know what works because it might just be one thing that I need to start with. And I love being able to give them that advice, because it's very scary and daunting. If you don't know the direction you should be heading.

Yeah, that's, that's a really nice perspective. One place I'd like to go with you is geography. Now you're based in Los Angeles, if I got that, right, yes, sir.

That, from my perspective, looks like a very competitive marketplace for people doing what you do. On the one hand, you're going to get two reactions from people like me, when you say where you were working in Los Angeles, one of them is, it must be so easy to get work because there's work everywhere. But on the other hand, there are a lot of people going after the work. So I'd be curious to know from you what, what you do to stand out and an environment as dynamic as that with that

That's a great question. The funny thing that I think about is I never actually went into it saying, How do I chase clients? When I was figuring out what I want to do when I decided to leave the corporate world and get into, you know, building my own thing, I didn't know what I wanted that to be, I thought about, okay, maybe I should get into building a digital agency. You know, because that's the like, the lowest barrier to entry, but it is super competitive. And I realized I didn't want to be a digital agency. I don't want to be running people's Facebook ads, and managing their digital budgets and that whole thing, it's just not natural to me. So I spent months and months like trying to build a perfect website and try to, you know, position myself. And when I talk to people, I pretend to be a digital agency, but I was just one person. I think a lot of digital agencies aren't that they're, they're just one person, or they're like two people. Or there's someone that ran Facebook ads for their cousin. And, you know, now they're a digital agency. So i a i think we need to qualify that you know, the agencies better

There are a lot of very respectable digital agencies with 2030 4050 people, they're doing really quality work, and they've niche down and they pick the geography and that works for them. For me, I started down that road and I said, Man, this isn't actually what I want to do. I just want to be me working with other people. So I scrapped the website and the brand name and all the stuff that I started to build, and just said, you know, it's me, I'm Brandon, and I help businesses you know, with whatever they need, and I didn't know what that was going to be. So at the time, I just said, Okay, we'll call it brand and brands because it's kind of a funny plan my name and I just started putting out content and perspective and building community and said, Okay, let's see what people need. And as I started, I worked with a couple of people one on one that I you know, that I knew that were close to me. And I started to develop this the are these themes along the way you like the things that people consistently need help with, and it tends to be the things that have to do

With the platforms are using to talk about their business. So let me give you an example.

If you are a business that's heavily reliant on word of mouth, like a real estate agent, for example, you might have a website, but it's not great. You might have be running a couple of local ads in something that's geographically relevant. And you might have an email list. But when you dig into the business, and you start to figure out like, what's the thing that this person really needs right now, you know, it depends person, the person but as I talked to one of my friends I was, what I found is their email list was their biggest opportunity. It's the platform that they had developed the most. That was the was still being underutilized and not being taken to its full potential. It was, you know, he was sending out kind of spammy type emails, things that were the messaging was the same whether you know, regardless of where you were in the purchase process, and what I started to realize is that people and brands they need to a figure out the

platform that they that's most important to them and then be figured out how to use it correctly. So for him, the platform was email to start with. And so we went four hours, I do like a VIP day where I can dive in on a particular topic for four hours. And we went top to bottom on everything from growing his email list to segmenting it into the proper, you know, groups of people that need different types of messages at different times. And do everything from the content and how you write it to make it more human more personal, to you know, how often you send it in what you do for it, and I'll tell you the value that I that I know you know, he expressed to me that he got out of it was extraordinary, because

it's funny when you put on your hat of being a business owner and you start having this do marketing you stop talking like a human being, you know, you start sending emails that look like newsletters instead of like, you know, the message from show your friend down the street. And just that simple tweak takes you out of the spam folder and get you into a regular conversation with people that are actually

customers. And that tends to be where I lean. So I know the question was about this idea of digital agency and how do you you know, you hunt.

And and that kind of thing. I tend to farm more than I hunt. So I'm putting out everything I can I had education wise, via podcast via article and blog via social media, and I'm building communities of entrepreneurs online. And within that, I asked them, I'm like, What is the thing that you need help with? And I actually build my products based on the things that I that are coming up in these conversations, which is so fulfilling to me because I know that I'm not pitching something. I'm not a salesperson. I'm terrible at it. But when I ask people what they need, and I can build something that feels really fulfilling to me.

One question I have to sort of digs into my previous question, and, please, it's a question I commonly asked guests. So it's not me picking on you directly.

But I'm always

curious to know, in terms of the opportunity that comes to them what the ratio is of sort of word of mouth or referral, relative to inbound inquiries or things that comes up the fruits of our content marketing, as opposed to traditional outbound sales, some cold calling, right, your own sort of more traditional sales. How does that look for you? Yeah, absolutely. So right now, what's the what's funny is I wanted to build something like a philosophy that I could give to other people. And I like to think of platforms in like four ways, right? I think of them as one to 012112 few and one too many. So what I mean by that is, a one to one conversation like we're having right now is one to one obviously. So most of my and I think a lot of people when they're building business should start one to one. You should start with the people in your circle because they already know like, and trust you, which you'll hear a lot those words, but it's true and

That's how I started. I work with the people that I know. And I said, Okay, who runs a business? Who does these things? And guess what, I have a very small entrepreneur community, because it's not like what I grew up doing. I have a huge ad agency community, but I have a very small entrepreneur community. So that's okay. You know, even with a small network of entrepreneurs, I start with a few people and say, Okay, what can I do one to one, and I built up, you know, I did work and I have testimonials, and I can do case studies. And I wanted to see like, how I like to work. So I think everyone should start one to one. So that, especially when you're doing an agency, are you doing something small, because those are the relationship parts of it, that you get the all the things you need to understand how your business works. And you get referrals out of that, and you get some word of mouth, and those people can become your diehard fans. So I start there with the one to one. I think a lot of people start with the one to zero or the one too many, the one to zero being things like the things you build that no one sees, the things you build, like I started to build a website and no one sees it. No one visit your web.

How are they going to know it exists unless you have amazing SEO and you've done, you know, a year's worth of content, and you run ads towards it, but I think a lot of people waste time on running ads, and building these one to zero platforms, when no one's coming to look for them, if no one's looking for you, you know, what's the point? So I like to start one to one because you are you are the brand you are the company. And that is where those relationships start. And then I go one, two, few, which for me, one, two, few are the things that are like how do you start to engage in community that is a little bit smaller, but still not one of them, you know, like one too many. So things like a Facebook group, or a live event and your networking or you're you're you're representing at a booth or whatever it is, or you have a forum that you've joined and you've added value in or you build a mastermind

or some organic like networking groups, like people have in their local jurisdictions, like a BN is great for networking. I think you have to start with one to one and then

One, two, few. And when you do that, I think you start to figure out how you work and you start to build clients. And then I think you start then what I like to say, Okay, then jump to the one to zero. So when people actually are looking for you now, because you've been, they've met you in in real life, and they've shook your hand, then they start to do their back end work, and they start to do a little research, not the ones that just met you that are your friends, but the ones that your friends referred, that don't know you yet, but they trust their friend. They they're curious, they're going to Google you, they're gonna look at what you got on there. So for me, you know, I put up a terrible website. And you know, I made sure that my I'm fine double on social platforms. But more importantly, I started to put out my perspective, I you know, started writing I started recording so that when people look me up, they find me, they find my perspective, how I think how I work, and it speaks for itself and it gives them context as to who I am and how I like to be. And that's enough, and then as that starts to go, then you can can make them

fancier and work better and all that. But I think you had to go down the road and then you know, then you when you know your offer and you have something that you really think you can deliver on its scale, then you go one too many and you start doing the the Facebook ads and the everything else, you know, that comes with that.

That's possibly the best answer I've ever had. I really like that. I think you're absolutely right. Everybody starts with a one to zero, then they jump straight to the one too many. And they don't follow the follow the path as you've outlined it there. But the path makes so much sense. It's I mean, honestly not to I appreciate the compliment. The it's something I've been like losing sleep over trying to figure out how to express it. Because I am trying to teach that and that's basically what not to sell. But that's basically what I'm when I build commute when I'm building community I had like entrepreneurs. The first thing that I've built is this six week course that takes them through how to build platforms in this way. I really like that. I think we're I'd like to

You know, again, it's as you do build your platform, and you do build your audience, and you do start to uncover opportunity, you have to have a qualification process. I'm curious to understand what that qualification process looks like from you a from your sort of agency experience, you must have had a quite stringent qualification process. How do you then apply that to the small business? Do you have a perspective on that? Yeah, I mean, it's an interesting question. And I am, I try my best to shake off the things that I learned when I was at big agencies, because they don't work for someone like me who's hustling. So I had through all that out and I said, Okay, what do I want to do first? So again, as I what I've found works the best is I'm in these communities, and I'm actually getting to know the people through engagement, one on one, so I'm not getting a lot of strangers. And you know, when they when they first show up

They to the group or to the community, they're typically like someone's friend that referred them and said, Oh my god, I'm in this group. And there's massive value being had in this community. And through that, you know, I tell them, hey, if you have an entrepreneur that you also think might benefit from this, invite them, and they bring them in and I say, how did you hear about it? And they tell me who? That's still, you know, not not, that's a first round of qualification, if you will. But then I, you know, once they join the group, I see are they engaging, are they contributing to the conversation, and then when I put out an offering, it is limited in scale it you know, it can only fit so many people. So, and I'm not doing like, honestly, I try to do that I take the practice that anything I don't, that's more like high touch. You gotta pay a lot of money to get that so I don't want to be some someone doing the done for you advertising. I take over all your work.

I'll do it, but you're going to be paying me more than you should. I'd rather be doing the things that I can repeat and scale. So I build a a

class or a course or a program, or a mastermind, it's something like I'll give my time to a bunch of people at once. And the qualification is engagement. So when they are actively contributing and they've taken me up on some of my offers, like the other day, I had a big Miss challenge which I threw out to the group. I said, You know what, anyone that's willing to jump on the phone with me and have the courage to talk about their business and be recorded. I will for 30 minutes. Let's break down your business as fast as possible and your branding. And in that 30 minutes, I will do my best to identify a big Miss that's right in front of you with your marketing and branding that you should you know, you should be doing something about right now. And one person in the group took me up on it last week, or maybe was two weeks ago. And we you know, at the end of it, we found the the thing that was right in front of her had to do with you know,

Her product mix which had nothing to do with marketing, but she thought it was a marketing problem. She, you know, thought, you know, gosh, I need to build, you know, I have this, you know, 10,000 person email list that I have,

you know, this Facebook group and I have my my lead magnet, which is getting is doing this performance. And you know, she had all these things happening that were really positive. And you know, and her only product was a

I think it was like a $20 planner

was like, well, that's your problem. You know, you're you're selling something that you need a million people to buy.

And you're not at the United that scale, but you have a lot of people you built this amazing community is not like outdoor lifestyle and that kind of thing. And you have this amazing community that you brought together. And you know, if you can talk to a few of them, and figure out what they need. I'm sure there's something there that you can build, you can build higher value products that maybe they'd be interested in buying. So you know, things like that. I'll say let's do something like a 30 minute

challenge and see who contributes and participates. And I know those people, especially if I can give them massive value like that, in a short amount of time, on top of all the content I'm delivering, and the speakers I'm bringing in and things like that, once they see that, and I see that they are interested in participating, I know that they're qualified client, so that I guess that's a long winded way of saying, I don't have a rigid structure, but I do, like have a human touch things I can't take on more than, like, 30 people that I'm working with at one time anyway. You know, it's almost natural selection, really. It is. And you know, it's funny, as you could tell right away who's engaging, it happens, like people will join and then just kind of sit in the background. They're not ready. They don't they don't need help, but they want to listen, they're kind of curious, but they don't have the time really to engage. Or they haven't, you know, learned enough yet that they're that they're willing to see the value in something like that. Yeah, but I really liked and the example you gave there is, I mean, you said the product

was really nothing to do with marketing. And you probably didn't actually mean that. I think the product when people are when you learn marketing, you're taught the four piece five piece six piece I can't remember which right? One of which is promotion. But the first ones product and so many marketing people just won't go there.

So I really liked that you take go there. Yeah, absolutely. I have a traditional marketing background, right. I mean, I studied marketing in college. And you know, I've been executing ever since but yeah, like, I've lived in the one p promotion, my whole life. But yeah, pricing and product, you know, are the and then distributions let the other one right. Which is called place, but the Yeah, I think it's the we've segmented the industry so much that the people that live in that, more like product development space, are specialists on their own. And you know, there are business consultants, trained by massive companies that do that very well. And that's what I tell people I'm like, if you really like it neat if you're running a big business

You might need something like that. But most of the time people know what they want to build. They know it's like right in front of their faces. But I started off by saying, like, let's talk about what you're doing in your business man, but mostly with your marketing and your branding, because I want to figure out like what that problem is. But now, you know, some of the times it's like, right in front of them. Another guy I was talking to, I was like, he was showing so much interest for months, and we've done multiple, like, you know, I sit down with him talk about his business, see, what I could give help with. This is, especially when I'm starting off, I give a lot of free help. And then, at some point, he's like, I'm interested in doing something with somebody, let's do it. And it took a couple more months to get something moving. I'm sure a lot of people have been there, right, where you just you think you have a client, it takes three more months for them to actually follow through.

Oh, yeah. years, right. Well, and what I realized is what you know, I'd like to I'd love to know what's been going on with your business like really what's happening, like, how is how are things going? He's like, you know what, I just found out that I haven't been profitable.

And so I spent the last two months changing my cost structure to become profitable. And I was like, Well, yeah, you know, I assume that that's usually happening already before you're thinking about marketing. But though, you know, those kinds of assumptions will get us caught. And if we don't ask enough questions, we don't realize why people are dragging their feet along the way. So I do think you need to, you know, have those conversations. But I, you know, I'm not, I don't have that background that I know how to help them develop their products appropriately. That's not me. But what I can say is, it seems like you have what you need right now from a marketing perspective. And if you figure this other stuff out, like you'll be off to the races, and if I can help you when you're ready to go, come back, like well, then we can figure out some of the more like branding and marketing oriented stuff. Yeah, I really like that. I think one thing I have found over the years, is often people are coming to marketing, looking for a silver bullet.

To to fix an unprofitable problem. And it's just unlikely to be the fix getting your pricing right getting a product, right? The problem with the place to start.

I'd like to almost come full circle and speak about your podcast a little bit, because the question that I was thinking about asking you next was, you're in Los Angeles. But I am almost willing to bet that your client base isn't centered around Los Angeles. And I'm curious to know, is that the case and be what impact the podcast has had on that?

Well, let's be totally transparent. I am brand new. I'm probably one of the younger, not people, but younger businesses that you've had on the podcast.

Again, I jumped out of this, you know, not too long ago, but I wasted a lot of time like in February, I jumped into it. I started working with just one company. It was like a cannabis startup that was like that needed product development and branding and packaging and whole thing. So I spent seven

Made months on that while building some of this stuff in the background, but I didn't go full launch until just October. So it's been what eight months. And in that time I focused a lot on building my brand and my platform so the client base itself has been Yeah, it started very organic with you know, like I said, with people around me, most of them tend to be local. And then I realized real quick I needed to a be better at networking. So I didn't I had zero connections.

And I you know, so I, I've looked to see where that happens naturally for me, I'm not a normal. I'm not the outgoing out there person were like going to like the local chamber works for me. And just going to these mixers works for me, so I had to find places where I really fit in. So I found a couple of groups. I found some masterminds, I found some

places where other entrepreneurs gather to get make their businesses better.

And whether it's online or in person, I went to a few conferences, where I met people that you know, that do the same thing. I do.

Where I felt comfortable. And I started to meet people that just you know that I started to invite into my community say I help with that kind of thing. Like, let's, let's do it together. So yeah, like look locations is kind of all over the place. Because it's mostly online.

So that's a bit of a tough one to answer. You know, I do have some people in Australia and people in Canada, and that kind of thing.

But I'd say mostly it's the state's you know, I could lean heavier towards California because of the people I brought in, very initially that lived in my community that I knew for growing up.

But I'm the podcast itself just went live. I was doing solo episodes since October for about 30 episodes. But that was going to like no one no one like knew that that existed. That was for me to figure out my voice and my perspective. But I relaunched last week with you know, guns blazing. I basically spent thousands of dollars on coaching and on equipment and

To get like the proper kind of education so that I knew what I was going to do this time around. So I relaunched the podcast, it's called brands, on brands on brands. And I decided this time I want to, like I want to work with people. So I brought in there's, in my eyes, there's two things that makes sense. If you want to learn about marketing and branding, there are the people that teach it that know it to the teeth of it. And those are the people that speak on it that have done case studies that have worked to clients and I bring them on the podcast to say, okay, you're the Instagram Expert, supposedly, like tell me the strategies, the tactics, like how did you get into this? What's your thing? What's your core principles that you can break down simply for an entrepreneur, like give me those tactics? And then I bring in entrepreneurs, that that have done it that have built a business that aren't just theory, you know, theory theorists, and our actual practitioners and I said, What have you done to build this brand from scratch? How did you start? How do people find out about you? What are you doing now? And what is house brand

played a part in that and what have you done? What did you miss? What did you win? And I bring them both, you know, and I do you know, every other week or so, one or the other an expert or an entrepreneur, and I try to build in this, you know, this mix of expertise and aspiration. And if that when those two things have started to hit together, I've you know, I found some traction and, and some, some, some audience, I'm happy to say, you know, in the first two days, I started to hit the new and noteworthy section, which was, which was awesome. I have a lot of support from the community. I'm getting close to being a top 100 business podcast, I hope, you know, hopefully, I can maintain that and build up the momentum. But it's because I put in the work and you know, I bring, you know, the experience, I think that's valuable. I have community that I started with. So this is becoming my one too many platform. But it It started is just me figuring out my voice. And now it's it's going to be a platform that is going to be my major, you know, the major contributor to how people find me. Eventually I'll build more platforms, but this is where I'm starting. Well, I'll be very happy to put a link in the

Show Notes to the podcast if anybody wants to listen.

Brandon, if people want to connect with you, how would you like them to do that? I try to be everywhere. But the easiest place to get ahold of me right now is if you know if you're listening to the blog or where to um, to the podcast or you're reading the blog, the best way to respond to me is to go into my Instagram and like, shoot me notes there to through dm and respond to my content. I interact with every comment, and I respond in the DM all the time. So Instagram mainly is where I'm focused. Otherwise, if you go to the website, you can always email me at Brandon at Brandon brands, but people have trouble remembering that. So I just say find me. find me online, on Instagram. All right, I'll put

a link to your Instagram in the show notes as well. Brandon, I have a feeling you may be inundated with people volunteering to be a guest on your show.

A lot of people a lot of my listeners are on a similar journey.

Yours.

You've been a fantastic guest, thank you so much for your time. Oh, it's been a pleasure. Thanks so much for having me on. And I wish you you know the best and growing this and you know, I hope your audience can figure it out. You know, like if you guys need help figuring out how to grow your business, or how to build a brand that actually matters that works and connects humans in a more human way.

I'm here to help. Go and see the show notes. Now I'm clicking this part of the Thanks. Thank you.

I love Brandon's energy and enthusiasm. He started with a strong vision, some very solid goals, and he's working his ass off to make things happen. I can't wait to catch up with him in a few months and find out what's changed. Before I go. Just a quick reminder as usual to subscribe, and if you haven't already, then join our Facebook group. You can find a link from the website at Bob Gentle com Or just search gravity digital marketing Facebook, and you'll find us easily if you've enjoyed the show, and I hope

You have and I'd love for you to review it on iTunes. It would mean a lot to me, and it's the very best way to help me reach more subscribers. My name is Bob Gentle. Thanks again to Brandon for giving us his time this week, and to you for listening. See you next week.