Ep4. Don’t skip the strategy and keep it simple, with Roger Edwards

Roger helps people keep their marketing simple in a world where business bullshit and complexity threatens to stifle success.

An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting out of all that and starting his own consultancy.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator and podcaster, and as a speaker. He’s the host of the popular Marketing and Finance Podcast.

As a qualified yoga and exercise teacher, Roger has also been known to ask his clients to take off their ties and put on their trainers, taking their fitness, as well as their marketing, to the next level.

Some highlights :

  • Don't over complicate things
  • Don't try and be the guy that does everything
  • Don't skip strategy for the sexy tactics
  • Speaking is one of the best ways to build authority
  • Be ready to walk away of the client fit is wrong
  • Market with courage

Links and mentions :

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